Define
User Research
Our UX and research capabilities are all about building a deeper understanding so you can pinpoint the opportunities and align around the true priorities.
How do we do it? Our teams are expert active listeners, adept at conducting interviews, journey mapping, and ethnographic studies to truly grasp your users' needs and pain points. This foundation is the best way to roll out your AI-first Digital Strategy.
Real Voices,
Real Results
Hear from our clients how our approach drives real impact and delivers meaningful results.
When businesses need a partner to drive strategic AI alignment
Identifying clear needs and goals is the key to engineering solutions right, from the start.
Business leaders looking to address any of these challenges can benefit from interviews, journey mapping and ethnographic studies as part of a User Research project.
What's causing challenges with user adoption or customer engagement?
- Lack of a clear business case for AI
- Uncertainty and lack of strategic alignment leading to unfocused investment
- Difficulty in defining success metrics across stakeholders
- Unpreparedness for adopting Digital AI solutions
- AI solutions failing to meet business needs or deliver real impact
What's causing challenges
with user adoption or
customer engagement?
Work with Tonic3 to Clarify the Vision
Identify the most valuable AI opportunities for your business
This stand-alone engagement helps you quickly identify high-impact use cases and build a clear business case for AI—before committing to design or development. Ideal for teams seeking clarity and strategic alignment before investing further.
Not every project will require AI. It's also a good stage in the journey to verify what the business needs really are.
The final results will include
Defining Success Metrics
Evaluating Adoption Readiness
Ensuring Business Needs are Met
Delivering Quantifiable Impact / Generating Real Value
Strategic solutions defined right from the start
User Research for AI Products
Focuses on understanding and optimizing magic moment early in the user journey to ensure living applications. Covers new UX existing products to extend further business goals.
Discovery, Definition and Backlog for customer-facing digital experiences
Uncover critical insights from customer feedback channels, translating complex data points into a clear project roadmap. We get the backlog prioritized based on one set of goals.
Discovery, Definition and Backlog for Systems Integration use cases
Integrations and upgrades can require a bigger effort in identifying, measuring and shared goals. We'll conduct stakeholder workshops, qualitative and quantitative data collection, to find your starting point.
User Research for AI Enterprise Strategy
Focuses on understanding enterprise needs. AI powered and enterprise customers are just as important to understand roadmaps are to ensure AI powered internal programs to extend further business goals.
Discovery, Definition and Backlog for customer-facing digital experiences
Uncover critical insights from customer feedback channels, translating complex data points into a clear project roadmap. We get the backlog prioritized based on one set of goals.
Discovery, Definition & Backlog for Agentic AI use cases
Our specialized capability in identifying, thoroughly defining, and prioritizing the most impactful use cases for Agentic AI within an organization. This involves deep user research, workflow analysis, and collaborative workshops to ensure AI agent solutions truly address business needs and enhance human-AI interaction.
Discovery, Definition & Backlog for Agentic AI use cases
Our specialized capability in identifying, thoroughly defining, and prioritizing the most impactful use cases for Agentic AI within an organization. This involves deep user research, workflow analysis, and collaborative workshops to ensure AI agent solutions truly address business needs and enhance human-AI interaction.
READY TO BUILD YOUR NEXT BIG IDEA?
Frequently Asked Questions about User Research Services
This service focuses on deeply understanding user needs, pain points, and workflows within an organizational context, specifically for systems powered by AI. It includes stakeholder interviews, ethnographic studies, and user journey mapping to build a strong foundation for your AI and Digital Strategy.
Businesses often need this service when they lack a clear business case for AI, face uncertainty leading to unfocused investment, struggle to define success metrics, are unprepared for adopting Digital AI solutions, or find their existing AI solutions aren't meeting business needs or delivering real impact.
The final results will include defining success metrics, evaluating adoption readiness, ensuring business needs are met, and delivering quantifiable impact/generating real value. We aim to ensure your initiatives are user-centric, strategic, and set for success from day one.